Image Story by Speed of Mind

Our story begins here, with you, and for you! We strongly believe in everything that means success and fulfillment through Communication!

Our Studio of Ideas and Images is the story of an irresistible challenge that we have decided to assume continuously from the desire to grow daily, discovering and highlighting the people next to us and their projects.


E: adelina.chisu@ghepardcommunication.ro
T: +4 0754 805 160


Homeagile brandFrom logos to experiences

From logos to experiences

Abstractions are increasingly less relevant and, though this may be a shock, there is no greater an abstraction than a logo. There are many ways to define “brand experience,” but we view it simply: It happens whenever and wherever a brand delivers its unique value.

It is easy to limit our understanding of this value to just the offer itself, when in fact that value can be delivered in a customer service call or the packaging or even the billing statement. The mistake is viewing the brand experience—logos, color palettes, and more— as an extension of consistency.

Great brand experiences are built through a series of actions that deliver on a brand promise. That is the focus of the agile brand experience: delivering on a brand promise across platforms, geographies, and audiences.

An agile brand is one that must continually improve, and this suggests a different footing for brand managers. Rather than being brand cops, brand managers lead change. They look for new opportunities to evolve the brand and create value. They are helping push the organisation or offer rather than letting it be pulled.